To achieve optimal marketing results, first, we must conduct market segmentation on the products that we sell. Market segmentation is essentially divided the market potential into certain parts; based on the demographic distribution; based on economic class and education, or also based on lifestyle (psychographics).
Archive of entries posted on December 2009
Targeting and Position In Advertising Management
In this case, of course, a series of marketing programs that conduct have to fit with the target market characteristics that we wish to aim. For example, products of luxury handbags and shoes with brands like Gucci or Louis Vuitton, then they always choose upscale malls such as Plaza Senayan and Pacific Place to open [...]