There are two main limitations in these multiple brand strategy, namely management cost and marketing process. Although the reason for multiple brands is not to create a competitive pricing structure in a specific market need, but the price factor still plays an important role. This strategy can lead to high costs compared to a single [...]
Archive of posts tagged Management Strategy
Employee’s Abilities Investment Management
As we know, employees have unique characteristics rather than other resources. Employees as assets of the company have common sense, emotion, intuition, and an active personality. Besides that, the uniqueness is also reflected by the power of knowledge, attitudes, and specific skills in working. By assuming each company has a strategic management, then the main [...]
The Study of Capital Structure Management
Capital structure has become an important subject of financial management which has the objective to maximize the shareholder wealth. However, since the capital structure is considered capable to link the interests of various parties which are associated with the company that later will influence the direction of company’s policy and strategy. Capital structure is also [...]
Industrial Business Management
In the middle of the situation where the definition of the industry increasingly unclear and fast growing information that followed by globalization resulted in competition towards something that is referred to as “chaos”, requires companies to always anticipate in making financial decisions in order to continue to exist in the market which is already step [...]