By reduction of or stopping the appearance of confrontation, the greater possibilities are open for better cooperation later on. Manager should assess ale each worker. Ideally, assessment from the employee’s ability shouldn’t be incorporated in performance assessment. But it’s hard to do if the performance assessment can be used also like a determinant of the quantity of salary.

Many progressive companies are relevant their salary trouble with employee’s performance, but this technique doesn’t need assessment. Precisely what it takes that, if the employee’s performance arrived at the prospective or otherwise which is carefully associated with performance management, meaning the manager’s role like a mentor must also be taken into consideration.

Therefore the first step in building this commitment is to improve the quality of management. You have heard a lot about the need and importance of improving education and workforce training. It is equally important if businesses are to succeed in achieving greater employee commitment then at least the same thing should be given to improving the quality of management and thus this is an advantage for the company itself.

The company may have employees who are trained and the best and most sophisticated technology and it seems it all worthwhile. But it may just become useless because the managers are lacking in management practices. Adequate management skills in the past are not sufficient to meet the business challenges facing today.

Meanwhile, total quality management to see customers as one of “asset” most important business. It can even be said that an industry exists because “there is allowed” by the customer, therefore competition is in its ability to listen to “Voice of Customer” and try to meet them better.

Employee Voice. In harmony with the philosophy of the customer. then the total quality management also provides tremendous attention in the “empowerment” of employees (empowerment). In this case far exceeded the authority, but also the elimination of the “superior-subordinate”, the openness of the “industrial secrets” and develop each employee for the employer or to act as president. So based on the principles of total quality management business, rather than purely “democratic or socialist”.

Total quality management to prove that “management control”, known as the controlling staff in order to control costs (realized cost), the management of “Voice of employe” is a “predictor” is good for industrial efficiency (future costs).

Voice of Process. After the second “voice” on the organization’s total quality management can be guaranteed, then they need to be accommodated in the form of organizational work processes are adequate, or more precisely to anticipate the future (future sales – costs = futures futures profit). Voice of Process integrate the potentials of both management vioce above into a working system has procedures, performance targets and ambitions of the maximum.

In the process of marketing, the audience must understand each brand through advertising investment, which is quite large, because the understanding of this brand requires a long-term communications budget for each brand. So if you are not careful in managing brand strategy then it would be wasteful. Diverse brand is originated from a process of differentiation, as the company’s efforts to expand the market in order to meet the market target that has different needs.

Thus, the point of multiple brand strategy is to allocate brand resources appropriately based on the needs of each market segment, as has been explained in the brand portfolio. Segmentation is essentially an effort of grouping the customers according to their preferences, which will help the brand portfolio as a guide for the brands for targeting the right segment.

Market segmentation will determine the pattern of brand portfolio by considering the strategic role of each brand that complements each other synergistically. Companies must be careful in defining the role of each brand so there is no “cannibalization” and “battle” between their own brands. If this thing happens, then a lot of company resources will be in vain.

Funds and company’s efforts are only used to move the customer base from the right hand moves to the left hand. Diverse brand portfolio does not mean anything when each brand does not have ‘own territory’ in the long term.