Shareholder value can only be achieved through a ‘super customer value’, which presents a competitive differential advantage. Customer value is a kind of preference that is perceived by the customer towards product characteristics, performance, and qualification. Today there are many concepts such as Relationship Marketing, Customer Retention, Customer Loyalty, Database Marketing, CRM (Customer Relationship Management), [...]
Archive of posts filed under the Marketing Management category.
Company’s Marketing Management
The marketing trend today is adopting Profit Product theory which adapted from marketing practices in order to increase company’s profit. This theory says that the companies began to provide significant services in order to make profits. For example, a car dealer is not just selling cars, but also equips it with financing, structured after sales, [...]
International Marketing Management
International marketing management is an integrated functional areas, including human resource management, finance, accounting, and operational management. It means, these four elements influences each other. In performing marketing strategies, each company can choose which is most suitable for the product and target market. For example, by reducing costs or production costs, the use of lower [...]
Effective Marketing Management
Company’s performance such as profitability, customer satisfaction index, and the portion of market share, basically can’t be separate from two things, first is the arena that is your definition of a strategic market and the second is a market orientation. For analyzing the market opportunities, first, companies should determine their arena which companies might be [...]