Company’s performance such as profitability, customer satisfaction index, and the portion of market share, basically can’t be separate from two things, first is the arena that is your definition of a strategic market and the second is a market orientation. For analyzing the market opportunities, first, companies should determine their arena which companies might be [...]
Archive of posts filed under the Marketing Management category.
Management and Corporate Planning
Corporate management is like a soul of a company. It is the management that determines the growth or the loss of a company. With the existence of good management then a company will going to survive from all the pressures, constraints, and obstacles. Even it will be developing into bigger and better.
Maximize Marketing Management
To achieve optimal marketing results, first, we must conduct market segmentation on the products that we sell. Market segmentation is essentially divided the market potential into certain parts; based on the demographic distribution; based on economic class and education, or also based on lifestyle (psychographics).
Targeting and Position In Advertising Management
In this case, of course, a series of marketing programs that conduct have to fit with the target market characteristics that we wish to aim. For example, products of luxury handbags and shoes with brands like Gucci or Louis Vuitton, then they always choose upscale malls such as Plaza Senayan and Pacific Place to open [...]