Management Strategy is the highest management activity which is usually arranged by the board of directors and executed by the CEO and the organization’s executive team. Strategy Management provides overall direction for the company and closely related to the field of organizational behavior.

Various books define strategy management with the words differently. Among them, a strategy management is a strategy planning that oriented for the future (called the vision), and established as the supreme leader’s decision (the fundamental and principle decision), that enables organizations to effectively interact (called missions), in an attempt to produce something (operational planning to produce goods and / or services, and service) that has quality, to be directed for optimizing the achievement of goals (called the strategic goals) and other organizational goals.

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US Consumer Product Safety Commission estimates that death, accidents, and damage that occurred from using of imperfect consumer products have been burdened the country more than 700 billion dollars per year.

Based on these facts then it is unsurprising that companies now strive to applied quality management systems that are expected to assist them to improve the quality of products / services, control costs, reduce damage and defects on products, improve customer satisfaction , and finally increase company’s profits.

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