Customer Satisfaction Survey, industry can not use the level of complaints as a measure of customer satisfaction. Industries that are responsive measure customer satisfaction by conducting periodic surveys, namely by sending a list of questions or calls at random from the customer to find out their feelings towards various industrial performance. It also asked about industry performance saingannya.

Ghost Shopping (Customer shadow), shadow Customers are telling people pretending to be customers and reported strong points and weak points that experienced when buying products from the industry itself and industry rivals. In addition, subscribers shadow report on whether the stores that deal with products from the industry.

Turning Customer Analysis, Industry can contact customers who do not buy more or change suppliers to find out the cause (if the price is high, service is not good, their products are less reliable and so on, so that can know the level of losing customers.

Motivation as a theory is not a simple thing to practice because it involves a variety of disciplines. Failure in motivating could be due to the weaknesses in communicating with employees, among others, reflected by the manager’s attitude. The manager’s attitude in communicating, including to himself and other people, to the content (message content) and mastery of the submitted content, and knowledge of employees as recipients of the message.

Managers should have a better knowledge than the employee or understand what is already known by the employees in order to determine the effective way to deliver messages and also to determine the content that still needs to convey. This consideration is going to help managers to deliver a message that can be understood by the employees. If not, the communication activities are more likely to fail.

Many communication activities become uncomfortable simply just because, in this case the employee, do not understand what is meant by the manager. As a result, the employee as the recipient of the message is not or less motivated. Motivation is like the heart of management employees. Motivation is the impulse that makes people do things in such way and to achieve certain goals.

There is no success doing something, such as managing employees, without any motivation from both managers and their employees. Managers need the skills to understand and create the conditions in which all team members can be motivated. This is a big challenge because each employee has different characteristics and different respond.

Apply the pricing based on the costumer’s activity and lifetime calculation. Estimate the net recent value from all future earnings that are derived from purchases, margin levels, and references, minus by certain customer service costs. Interact with each customer to improve your learning about their needs and to build a stronger relationship.

Formulate a customized offer, which communicated with a personalized manner. Customize your products, services and messages according to each customer needs. Facilitate the interaction between costumers and company through company’s call center.

But it’s easy to say, but difficult to apply. Motivation as a theory is not a simple thing to apply because it involves a variety of disciplines. Failure in motivating could happen due to the weakness in communicating with employees, among others, it is reflected by the attitude of the managers.

Manager’s attitude in communicating, including attitudes toward himself and attitudes toward the other person, the attitude toward the content (message content) and the control over the content which is being delivered, as well as the level of knowledge of the employees as the recipients of the message.

The manager should have a better knowledge that the employee or understand what is already known by the employees in order to determine the effective way of delivering the messages and also to determine the content that still needs to be conveyed. Consideration of all these matter would help manager to deliver messages that are understandable and understood by employees.

If not, communication activities are more likely to be failed. Many communication activities are becoming unpleasant only because the parties that are communicating, in this case the employee, do not understand what is meant by the manager. As a result the employees as recipients of the message is not or less motivated.