Company’s performance such as profitability, customer satisfaction index, and the portion of market share, basically can’t be separate from two things, first is the arena that is your definition of a strategic market and the second is a market orientation. For analyzing the market opportunities, first, companies should determine their arena which companies might be able to compete more profitably. If there are two companies that produce relatively the same products, they can be in the different arenas.
While the role of market orientation in determining the performance of the company is analyzing the changing of customers behavior and competitors maneuver that can be called as market analysis. Companies that defines its arena and market-oriented, means actively and consistently do the marketing strategy. The question is how the marketing strategy become effective that is can achieve the performance goals which you have set before?. This workshop was designed specifically so that participants could define the arena and market analysis. From the analysis it is expected that participants can determine the choice of appropriate marketing strategy.
This program was not only discuss the concept of marketing strategies but also practice the skills of analysis and decision making in the form of case studies, discussion groups, and marketing simulation. So that the learning process was not only done in cognitive learning but also in action learning. This was done to understand the marketing concept that emphasizes on the importance of understanding consumer needs and desires as the basis for marketing strategy formulation.
And understand about analyzing effective marketing opportunities as a tool to identify an arena which the company may be able to compete more profitable.
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