The development of the mobile market becomes highly competitive and business competition that is increasingly complex and strict has brought new challenges to the company. The speed is become a problem which should be noted that how a company or organization can obtain and evaluate information quickly, and then to use that information to respond any incidents and problems quickly and appropriately as well.
Therefore, speed becomes an important factor to build the competitive value of a company or organization. Problem that often happens is that companies failed or were late to respond the business challenges that arise unexpectedly. For example: many companies are slow to detect the existence of new businesses opportunities and also moves that are made by the competitors; even further the companies are sometimes tend to have a reactive respond and can not detect problems earlier, which is very counterproductive to companies for facing the business development recently.
To overcome these problems, the company’s leaders really need a solution that can help them to see a whole picture of their business (comprehensive) and real-time, which means what they see at that time in the reports are really describing the condition of the company, not a week ago, yesterday, or even 1 hour ago. For that reason, role of technology are vital. Companies can rely on appropriate technology to assist them for improving efficiency, sharpen the response, and eventually was able to produce competitive value for the company.