To achieve optimal marketing results, first, we must conduct market segmentation on the products that we sell. Market segmentation is essentially divided the market potential into certain parts; based on the demographic distribution; based on economic class and education, or also based on lifestyle (psychographics).
Segment classification that is most commonly done is based on socio-economic class. For example, classification which often done is to divide the market into four classes: eg. Class C (low economic class), Class B (middle), and Class AB (upper middle) and Class A (the elite).
For example, Esia phone card products that are cheap are likely intended to class B and class C. While the products of luxury cars like BMW or Gucci bag products intended for elite class.
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