In this case, of course, a series of marketing programs that conduct have to fit with the target market characteristics that we wish to aim. For example, products of luxury handbags and shoes with brands like Gucci or Louis Vuitton, then they always choose upscale malls such as Plaza Senayan and Pacific Place to open its outlet; and not in the middle-class malls such as Plaza Jatinegara. Things above are done so that the promotional activities are fit and suitable with the market target.
In addition to targeting, the next step is to make the product positioning. This step means create unique product position in mind or perception of the potential customer that will be targeted. BMW cars are always imaging and positioned itself as an elegant luxury vehicle. On the other hand Esia always tried to position himself as the most popular products which are cheap and available everywhere.
This positioning is become very important, because with this thing they can win sympathy in the minds of customers. And then it can encourage them to make purchases of the products that are offered.
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