You must already know that lately communication needs is almost become a primary requirement. If I may add something, there are now maybe four primary needs, clothing, food, shelter, and the other one is communication. The means of the communication were already evolved or can be said towards its revolution.
The awesomeness of this communications revolution (of course with the support of technology), not all the phases we can taste. Back to the topics, in fact, communication with the support of technology is causes the changes in the pattern of personal and corporate approach.
Public Relation is said now has a more powerful force than marketing. A seminar on “how to” trick this public relation for not only to became a sidekick of the marketing but became a new hero was and still frequently held. Self-actualization became the most powerful weapon for getting ourselves closer to the environment.
Method of self-selling or corporate selling through the media that had a target could provide better feedback. So what it had to do with the horizontal marketing? Actually the term of horizontal marketing is based on the fact that the world today is become increasingly flat. Why is it flat? Because in reality with the help of from the socialization media such as facebook, twitter, multiply, yuwie and others, there are no longer boundaries of communication that related to geographical factors.
Although it wasn’t something new, because these media was already exist since the beginning of the 1990s with the presence of mIRC and ICQ, yet with the presence of a media like facebook which is capable providing an interactive experience between its members, in fact can flattening the world.